Kula - GHM Consultancy

The Client

Kula Recovery, a Dubai-UAE based brand founded in 2023 pioneers the field of cold water therapy, offering premium-quality products designed to optimize physical and mental well-being.

As a leading brand in the wellness industry, Kula specializes in cold plunge tubs, providing innovative solutions for recovery and rejuvenation. With a mission to promote holistic health and vitality, Kula Recovery aims to empower individuals to unlock their full potential through the transformative benefits of cold water immersion.

Committed to excellence, Kula prioritizes quality, durability, and customer satisfaction in all aspects of its business, striving to deliver cutting-edge products that enhance performance, recovery, and overall wellness.

The Challenges

Overcoming Market Entry Barriers

Website Development

Kula Recovery faced the challenge of launching a user-friendly, ecommerce-ready website that could handle complex customer interactions and ensure a seamless shopping experience.

Content Creation and Marketing

The need to create engaging, brand-aligned content that could effectively communicate the benefits of cold water therapy to a diverse audience.

Digital Advertising Challenges

Navigating the competitive digital advertising landscape required a strategic approach to capture and retain customer interest across various platforms including Google, Meta, and Amazon.

Social Media Presence

Building a robust social media presence from the ground up, engaging with potential customers and creating a community around the brand.

The Solution

Tailored Digital Strategies

Website Redesign

A complete overhaul focusing on UI/UX to enhance customer interaction and conversion rates.

Social Media Strategy

A comprehensive strategy and content plan that significantly increased follower engagement and organic sales.

Paid Advertising

Developed and executed a multi-platform advertising strategy that consistently achieved high return on ad spend.

Amazon Marketplace Optimization

Successfully launched Kula Recovery on Amazon UAE, quickly achieving best-seller status in the category.

Comprehensive Email Marketing

Implemented full-scale email marketing automations that contributed substantially to revenue within the first month.

The Results

Exceptional Performance Outcomes

Website Metrics

From 3 orders and 1.2K AED in revenue to over 30 orders and 150K AED revenue per month with improved conversion rates.

Social Media Impact

Rapid growth in followers, high engagement rates, and significant sales directly attributed to organic content.

Email Marketing Success

Email campaigns provided a 33% contribution to total sales in the first month, demonstrating their effectiveness in customer engagement.

testimonials

People Love Working with Us

GHM Consultancy has played a massive role in our growth, by offering us the right marketing strategy, which helped us draw in potential clients increasing our occupancy. Choosing them was a great decision and we are constantly expanding as a group with their support.

Ghousia Fatima

Manager
GAL Business Center

Investing with GHM Consultancy has directly led to sales and profitability for KULA Recovery. They have helped establish us as the leading cold plunge business in the MENA region!

Nick Blair

Founder of Kula Recovery

GHM Consultancy has been a great partner for us. They helped us build the blocks for the marketing function through a clear strategy and a clear structure for the implementation of the marketing plans. They also helped elevate the brand and company image. The team is structured, hard-working, and precise.

Yousef Al Gurg

Owner of Gravity Calisthenics Gym

Ghousia Fatima

Manager
GAL Business Center

Investing with GHM Consultancy has directly led to sales and profitability for KULA Recovery. They have helped establish us as the leading cold plunge business in the MENA region!