Built by a marketer who has done this from the inside.
GHM Consultancy is a specialist marketing agency for lifestyle and wellness brands across the GCC and UK. We focus on two things: growth systems that generate consistent, measurable revenue, and brand foundations strong enough to support that growth.
Every client works with a dedicated account manager and a team of senior specialists who have built and scaled brands in the markets and industries that matter to your business.
Built by a marketer who has done this from the inside.
GHM Consultancy is a specialist marketing agency for lifestyle and wellness brands across the GCC and UK. We focus on two things: growth systems that generate consistent, measurable revenue, and brand foundations strong enough to support that growth.
Every client works with a dedicated account manager and a team of senior specialists who have built and scaled brands in the markets and industries that matter to your business.
The founder
Hamza Gherara
Hamza built GHM on the back of more than a decade working inside some of the most recognised brands in luxury retail, fashion, and wellness. Before founding the agency, he held senior marketing roles at Chalhoub Group, Majid Al Futtaim, Saks Fifth Avenue, and Tryano, leading performance marketing, brand strategy, and growth functions across the GCC.
That experience inside large, complex organisations shaped a clear perspective: most businesses do not need more marketing services. They need a system that works and a team that takes ownership of the results.
In 2025, Hamza completed mentorship programmes with Alex Hormozi’s team and Cole Gordon, using those frameworks to sharpen GHM’s offer into two focused growth systems built around the agency’s strongest case studies.
Previously led marketing at:
- Chalhoub Group
- Majid Al Futtaim
- Saks Fifth Avenue
- Tryano
- Gymshark
- lululemon
Past employer experience, not agency clients.
Our story
We started broad. We got specific on purpose.
GHM launched in 2023 as a full-service agency. We offered strategy, content, PR, events, social media, and more. We delivered results across a range of services. But the work we were most proud of, and the clients who saw the strongest return, shared a common thread: they needed a growth system, not a service list.
We studied our best results, identified where we created the most measurable impact, and built two repeatable systems around those outcomes. Everything else either feeds into those systems or sits within Brand and Build as a focused project offering.
That experience inside large, complex organisations shaped a clear perspective: most businesses do not need more marketing services. They need a system that works and a team that takes ownership of the results.
In 2025, Hamza completed mentorship programmes with Alex Hormozi’s team and Cole Gordon, using those frameworks to sharpen GHM’s offer into two focused growth systems built around the agency’s strongest case studies.
Fewer services. Deeper results. That is the GHM model.
How we work
A dedicated team backed by world-class specialists.
Every GHM client is assigned a dedicated account manager who owns the relationship, keeps communication clear, and ensures delivery stays on track. Behind them sits a core in-house team supported by a global network of senior specialists, each chosen for their depth of experience in the lifestyle and wellness space.
This structure means you get the consistency of a retained team and the expertise of specialists who have worked at the top of their discipline, without the overhead of building that team yourself.
Performance Marketing
Paid media specialists across Meta, Google, and TikTok with direct experience in fitness, wellness, and premium consumer brands across the GCC and UK.
Brand Strategy and Creative
Brand strategists and designers with backgrounds in luxury retail, lifestyle, and wellness who build identities that attract the right clients and justify premium pricing.
CRM and Retention
Email and automation specialists in Klaviyo and GoHighLevel who build the flows that convert leads, recover no-shows, and reduce churn over time.
Web and Conversion
Shopify and WordPress developers focused on conversion rate optimisation, user experience, and site performance built to support paid traffic and organic growth.
- UAE
- KSA
- Qatar
- Kuwait
- Bahrain
- Oman
- UK
Five things we do not compromise on.
Transparency
You will always know what we are working on, why we are working on it, and what the numbers say. No vague reports. No spin on results that are not landing.
Trust
We say what we mean and deliver what we promise. If something is not working, we tell you before you ask. Long-term client relationships are built on honesty, not optimism.
Client Value
We measure success by your business outcomes, not by activity. Revenue, leads, retention, and return on ad spend are the numbers that matter to us.
Creativity
Strong creative is not decoration. It is what makes a brand worth choosing. We bring original thinking to every brief, whether it is a campaign concept or a brand identity built from scratch.
Innovation
Marketing channels, platforms, and consumer behaviour change constantly. We stay close to what is working now in the markets we operate in, and we adapt before most agencies have noticed the shift.
If this sounds like the agency you have been looking for, let us talk.
Ready to grow your gym, studio, or wellness brand?
Book a free 30-minute growth call. We will look at your business and tell you honestly whether GHM is the right fit and how we would approach it.
Need a brand identity or a new website?
Tell us about your project. We take on a limited number of branding and web design projects each quarter so every one gets the attention it deserves.