E-Commerce Growth System for Wellness and Lifestyle Brands — GCC and UK

More revenue. Higher ROAS. Customers who come back.

ProfitStack90 is a done-for-you e-commerce growth system for wellness, lifestyle, and premium consumer brands across the GCC and UK. It builds a paid acquisition engine that drives consistent revenue, a conversion architecture that stops traffic from leaking off your site, and retention flows that turn first-time buyers into repeat customers.

Whether you are launching a brand from the ground up, entering a new market, or scaling past your current revenue ceiling, the system is installed and running in 90 days.

brands hit their first $1M within 12 months
0
ROAS achieved on paid channels
0 x
days to a fully running growth system
0
years in performance marketing
0 +
Trusted by e-commerce brands across GCC and UK
How ProfitStack90 works

Five steps to profitable, compounding e-commerce growth.

Most e-commerce brands run paid ads without fixing what happens after the click. Traffic leaves through weak product pages, abandoned carts go unrecovered, and first-time buyers never return. ProfitStack90 closes every gap across that journey.

1Tracking Infrastructure

Meta and Google pixel setup, Google Tag Manager configuration, server-side events, conversion event hierarchy, Google Merchant Centre, and Google Search Console. Before we spend a dollar on media, every click is tracked and every conversion is attributed correctly.

Full-funnel paid media across Meta and Google. Conversion-focused offer mapping, ad copywriting, creative briefs, and a testing roadmap built around your brand. Weekly optimisation cycles with KPIs tracked from day one: ROAS, CPA, AOV, and new customer percentage.
A CRO audit of your landing pages and product pages, funnel structure recommendations, checkout UX improvements, exit-intent offers, and copy that increases average order value and conversion rate. We fix what traffic is hitting before we scale what is working.
Three essential email flows built inside Klaviyo or your ESP: welcome and nurture, abandoned cart recovery, and winback. Strategy, segmentation, copy, and testing all included. Your retention system generates revenue without touching your ad budget.
Weekly performance dashboards covering ROAS, CAC, AOV, and LTV. A Pulse Report every Monday. A deep-dive call every month. A full optimisation roadmap at week ten so you know exactly what to scale and what to stop.
Who this is for

Built for e-commerce brands ready to scale profitably.

ProfitStack90 works for brands at different stages of growth. You are the right fit if any of these apply to your business:

Client results

Brands across GCC and UK. Results across the funnel.

Six brands. Six different categories. One system driving acquisition, conversion, and retention across all of them.

Wellness Recovery

Kula Recovery

Cold Plunge and Recovery Brand

Revenue in 12 months
$ 0 M

Established Kula as the leading cold plunge brand in the MENA region through paid acquisition, conversion optimisation, and email retention built around a high-consideration purchase journey.

Beauty and Skincare

Bex Beauty

Premium Beauty Brand

Revenue growth, year over year
0 %

Paid acquisition was generating traffic but AOV was low and repeat purchase was flat. Conversion architecture rebuild and email flow activation fixed both.

Babywear and Childwear

Rosa & Blue

Premium Babywear and Childwear Brand

Revenue uplift, year to date
0 %
Full-funnel execution across paid media, brand awareness, and conversion for a premium babywear brand in the UK market. Significant lift in engagement and sales within the engagement period.
Premium Outlet

Dikochi

Premium Outlet Brand

Revenue growth, year over year
0 %
Fixed broken ad accounts, shopping feeds, and tracking that were holding the business back. Built the retention engine from scratch. 92% order increase · 20% of revenue from email.
Home and Lifestyle

Cosa Casa

Premium Home Brand

Launch Partner

From brand to first sale

Built the website, paid acquisition, and retention foundation from the ground up for a new entrant to the premium home category. Full-funnel build · Pre-launch to first 90 days.

Meal Plans and Nutrition

FitLab

Meal Plan and Nutrition Brand

Increase in conversion rate
0 %
Rebuilt the acquisition funnel across Google and Meta, cutting cost per acquisition by 63% and lifting click-through rate from 1.23% to 13%. 11% Meta conversion rate · 35% revenue boost from new customers.
Nick BlairFounder, Kula Recovery
"Investing with GHM has directly led to sales and profitability for KULA Recovery. They helped establish us as the leading cold plunge brand in the MENA region."
Pollyanna De SaullesFounder, Rosa & Blue
"GHM Consultancy helped us strengthen our marketing strategy and drive brand awareness for Rosa and Blue. Their team were incredibly knowledgeable and proactive, supporting us with clear strategy and hands-on execution. We are seeing a significant uplift in online engagement and sales conversions as a result."
Ramtin SofianManager, Dikochi
GHM's expertise and strategic guidance helped us improve customer acquisition and achieve strong returns. Professional, responsive, and committed throughout. We would highly recommend GHM to any business looking for a reliable, results-driven marketing partner.
Sara Marketing Manager, Bex Beauty
"From the initial consultation to ongoing campaign management, the GHM team has been exceptional. They crafted a strategy that aligned with our business goals and the results have been significant, increased website traffic, stronger brand awareness, and detailed reporting throughout. Highly recommend."
Investment

E-commerce growth packages built around 90-day results.

Both tiers run over 90 days and include a dedicated account manager, weekly Pulse Reports, a monthly deep-dive call, and a full optimisation roadmap at week ten. Ad spend is paid directly to the platforms and is not included in either tier.

Core Tier

For e-commerce brands ready to install a profitable acquisition, conversion, and retention system from the ground up.

AED 10,307

per month over 90 days (AED 30,921 total)

What is included

Growth Tier

For 7-figure brands or product-heavy stores ready to scale aggressively and profitably with a full-stack growth partner.

AED 15,653

per month over 90 days (AED 46,959 total)

Everything in Core, plus

Advanced Funnel and Offer Layering
Multi-Channel Paid Execution
Weekly A/B Testing and CRO
Lifecycle Marketing and Data

What is not included in either tier

Ad spend

Paid directly to Meta and Google by the client. Minimum $2,000 per month to run campaigns at effective volume. Cost per result varies by market and product category.

Landing page development

We provide full funnel structure, CRO recommendations, and copy. Development is not included but is available as an add-on if needed.

ESP platform cost

Klaviyo, ActiveCampaign, and similar tools are owned and paid by the client. We build directly inside your existing tech stack.

Content production

We work with content provided by the client. Adaptations and ad creative are included. Full content production is available as a separate add-on.

Return on investment

If your average customer LTV is AED 1,000, you only need 30 new customers in 90 days to break even. Everything beyond that is profit.

Most PS90 clients see the system cover its cost within the first 45 days. The retention flows then generate revenue that does not require additional ad spend to produce.

E-commerce marketing in the GCC: why paid ads alone are not enough

The wellness and lifestyle e-commerce market across the UAE, KSA, and wider GCC is growing at pace. Consumer spending on health, beauty, fitness, nutrition, and premium lifestyle products has increased significantly across the region, and more brands are competing for the same digital shelf space. Running Meta and Google ads is no longer enough. The brands that win pair paid acquisition with strong conversion architecture and a retention system that brings customers back without spending more on media.

Why most e-commerce brands in the GCC plateau before they scale

The most common growth ceiling for e-commerce brands in the region comes from three problems that rarely get fixed at the same time: traffic that does not convert because the product page or landing page is not built for purchase, email and CRM flows that are either missing or too basic to recover meaningful revenue, and paid campaigns that are structured for reach rather than return. Fixing one without the others produces marginal gains. ProfitStack90 addresses all three inside a single 90-day engagement.

New brands launching and international brands entering the GCC

ProfitStack90 is not only for brands already generating revenue. For brands launching in the GCC for the first time, getting the acquisition and retention infrastructure right from day one means you are not rebuilding a broken system six months in. For international brands entering the UAE, KSA, or wider GCC market, the system accounts for local consumer behaviour, platform performance benchmarks, and seasonal patterns that differ significantly from European or US markets.

What to look for in an e-commerce marketing agency in Dubai

An agency worth working with should be able to speak fluently about ROAS, customer acquisition cost, average order value, and repeat purchase rate simultaneously. GHM Consultancy builds full-funnel systems for wellness and lifestyle e-commerce brands and takes ownership of results across acquisition, conversion, and retention from week one.

Frequently asked questions

Questions about e-commerce marketing in the GCC, answered.

What platforms do you run ads on?

Core Tier runs across Meta and Google. Growth Tier adds Performance Max, YouTube Shorts, Google Shopping, and retargeting campaigns for abandoners and low-frequency buyers. We recommend the channel mix based on your product category, price point, and target audience across the GCC and UK markets.

Yes. We work across Shopify, WooCommerce, Magento, and custom builds. Our tracking setup, CRO recommendations, and email flows are platform-agnostic. We build inside your existing tech stack rather than asking you to migrate or rebuild.

Yes. For new brands, we start by establishing the core acquisition and retention infrastructure before scaling spend. This means your tracking is clean, your funnel converts, and your email flows are live before significant budget goes into paid media. Getting this right from day one is significantly cheaper than rebuilding it after you have already spent on traffic that did not convert.

We have experience launching brands into the UAE, KSA, Qatar, and wider GCC from scratch. Each market has different platform performance benchmarks, consumer behaviour, payment preferences, and seasonal patterns. We account for all of that in campaign structure, creative direction, offer positioning, and email strategy rather than applying a template from another market.

Core is the full PS90 system: tracking, paid media across Meta and Google, conversion architecture, three email flows, and weekly reporting. It is built for brands that need a solid, profitable system installed from the ground up. Growth Tier is for brands already generating revenue who want to scale faster. It adds advanced funnel segmentation, multi-channel paid execution including Performance Max and YouTube, weekly A/B testing, a full email and SMS calendar, and advanced data forecasting with cohort analysis. If you are not sure which fits, we will tell you on the growth call.

Ad spend is paid directly to the platforms and is not included. We recommend a minimum of $2,000 per month for campaigns to run at effective volume. Your ESP licence, such as Klaviyo, is also paid by you directly. Landing page development and content production are not included in the retainer but are both available as add-ons. We write all ad copy, adapt your existing content, and produce creative briefs within the retainer.

At week ten you receive a full optimisation roadmap covering the next phase of growth. Most clients continue on an ongoing retainer to keep campaigns scaling, expand into new channels, or deepen the lifecycle marketing work. You are never locked in, but most brands find the return makes continuing a straightforward decision.

Work with GHM

Ready to build an e-commerce brand that grows profitably?

A free 30-minute growth call. We look at your brand, tell you honestly whether PS90 is the right fit, and map out exactly how we would approach your growth.

No pitch decks. No obligation. Straight answers.