Client Results — GCC and UK

The work we are most proud of is the kind that shows up in numbers.

Every project below started with a real business problem. A gym that could not scale past referrals. An e-commerce brand burning ad spend without a clear return. A wellness studio launching into a crowded market with no system behind it. Here is what we built and what it delivered.

brands scaled across GCC & UK

0 +

brands made their first $1M within 12 months

ROAS achieved on paid channels

0 x

years in performance marketing

0 +

Gyms and Studios

CGL Growth System

Gravity Calisthenics Gym

Functional Training Gym, UAE

311+

qualified leads in 60 days

72%

show-up rate to consultation

Growth had stalled despite a strong product and loyal member base. We installed the CGL system, offer optimisation, a full ad funnel across Meta and Google, and retention automation, and generated 311 qualified leads in the first 60 days with a 72% show-up rate.

Gyms and Studios

CGL Growth System

Chalk Training Ground

Hyrox Fitness Studio, UAE

4.3x

ROAS on Meta

26%

churn reduction in 90 days

Inconsistent lead flow and rising churn were costing the studio more than poor acquisition. We rebuilt the ad engine and installed retention automation simultaneously. ROAS hit 4.3x on Meta and churn dropped 26% within the first sprint.

Gyms and Studios

CGL — Pre-sale and Launch

Soma Solis

Pilates Studio, UAE

45+

founding members before opening day

120+

leads generated a week before launch

A Pilates studio launching into a competitive market with no existing audience. We ran a pre-sale sprint using the CGL framework, offer positioning, a founding member funnel, and targeted Meta campaigns, and delivered 45+ founding members before the doors opened.

Gyms and Studios

CGL Growth System

Ekaya Wellness Studio

Pilates and Wellness Studio, UAE

323

leads in 40 days

79

paid trial booked

A pilates studio struggling to convert trial sessions into paying members. We rebuilt the offer, tightened the follow-up flow, and launched a paid trial campaign. Trial to member conversion reached 61%.

E-Commerce

ProfitStack90

Kula Recovery

Recovery Solution Brand, UAE

$1M

Brand in 12 months

GHM helped establish Kula Recovery as the leading cold plunge brand in the MENA region through paid acquisition, conversion optimisation, and email retention flows built around a high consideration purchase journey.

E-Commerce

ProfitStack90

Bex Beauty

Premium Beauty Brand

136%

YoY growth

Paid acquisition was generating traffic but average order value was low and repeat purchase rate was flat. Conversion architecture rebuild and email flow activation improved AOV and started building a returning customer base.

E-Commerce

ProfitStack90

Rosa & Blue

Premium Babywear and Childwear, UK

65%

Uplift in revenue YTD

Strategy and hands on execution across paid media, brand awareness, and conversion for a premium babywear brand in the UK market. Significant uplift in online engagement and sales conversions within the engagement period.

E-Commerce

ProfitStack90

Dikochi

Premium Outlet Brand

77%

Revenue growth, year over year

Fixed broken ad accounts, shopping feeds, and tracking that were holding the business back. Built the retention engine from scratch. 92% order increase · 20% of revenue from email.

E-Commerce

ProfitStack90

Cosa Casa

Premium Home Brand, GCC

Launch Partner

From brand to first sale

Built the website, paid acquisition, and retention foundation from the ground up for a new entrant to the premium home category. Full-funnel build · Pre launch to first 90 days

E-Commerce

ProfitStack90

Fitlab

Meal Plan and Nutrition Brand

338%

Increase in conversion rate

Rebuilt the acquisition funnel across Google and Meta, cutting cost per acquisition by 63% and lifting click through rate from 1.23% to 13%. 11% Meta conversion rate · 35% revenue boost from new customers

Branding

Brand Identity

Beckett Walcott

Luxury Bag Brand

Full brand identity build for a luxury bag brand. Strategy, visual identity, tone of voice, and brand guidelines developed to position the brand clearly at the upper end of the luxury accessories market.

Branding

Brand Identity

Sweat&Go

Recovery and Fitness Studio

Brand identity for a recovery and fitness studio built to attract a premium fitness conscious audience. Positioning, visual identity, and brand guidelines developed to differentiate in a competitive wellness market.

Web Design

WordPress Build

Gravity Calisthenics Gym

Functional Training Gym, UAE

WordPress website redesign built around membership lead generation. Landing pages, class schedule integration, and CRM connection to support the CGL growth system running in parallel.

Web Design

Shopify Build

Kula Recovery

Recovery Solution Brand, UAE

Shopify e-commerce build for the MENA region's leading cold plunge brand. Product pages, collection architecture, checkout optimisation, and Klaviyo integration delivered ahead of launch.

What clients say

From the people we have worked with.

"GHM gave us a clear strategy and the systems to back it up. Our brand is in a completely different place now and the membership numbers reflect that."

"Investing with GHM has directly led to sales and profitability for KULA Recovery. They helped establish us as the leading cold plunge brand in the MENA region."

"GHM Consultancy helped us strengthen our marketing strategy and drive brand awareness for Rosa and Blue. Their team were incredibly knowledgeable and proactive, supporting us with clear strategy and hands-on execution. We are seeing a significant uplift in online engagement and sales conversions as a result."

"GHM does not treat branding as an isolated project — they understand how brand, customer perception, and commercial strategy need to work together. Hamza and the team are responsive, detail-oriented, and move quickly without compromising quality."

Work with GHM

Tell us what you are working on.

If what you have seen here looks like the kind of results you want for your business, the next step is a conversation.

Growth Systems

Looking to grow revenue or memberships?

Book a free 30-minute growth call. We will map out your current situation and tell you exactly how CGL or ProfitStack90 would work for your business.

No pitch decks. No obligation. Straight answers.

Brand & Build

Need a brand identity or a new website?

Tell us about your project. We take on a limited number of branding and web design projects each quarter so every one gets the attention it deserves.

Project-based. Custom scope. Limited availability.

What results-driven marketing looks like in the GCC and UK

The case studies on this page share a common thread. Every client came to GHM Consultancy with a specific commercial problem, not a vague desire to do more marketing. A gym owner who could not scale past word of mouth. An e-commerce brand spending on ads without understanding where the money was going. A wellness studio launching with no system behind it. The results came from installing the right system for each situation, not from running more campaigns on top of a broken foundation.

Why GHM focuses on lifestyle and wellness brands

Marketing for gyms, studios, wellness e-commerce brands, and premium lifestyle businesses requires a specific understanding of how these businesses grow. Gym owners need to understand member lifetime value and churn, not just cost per lead. Wellness e-commerce brands need to understand average order value, repeat purchase rate, and retention, not just ROAS in isolation. GHM Consultancy has worked exclusively in these categories for over a decade, which means the systems we build reflect how these businesses actually operate rather than how generic marketing playbooks assume they do.

Working with GHM Consultancy in Dubai and across the GCC

GHM Consultancy is based in Dubai and works with clients across the UAE, KSA, Qatar, Kuwait, Bahrain, Oman, and the UK. If you are a lifestyle or wellness brand looking for a marketing agency in Dubai or across the GCC with a track record in your category, the best next step is a short conversation about your business and what you are trying to achieve.