Fitlab
Rebuilt the acquisition funnel across Google and Meta, cutting cost per acquisition by 63% and lifting click through rate from 1.23% to 13%. 11% Meta conversion rate · 35% revenue boost from new customers
Cosa Casa
Built the website, paid acquisition, and retention foundation from the ground up for a new entrant to the premium home category. Full-funnel build · Pre launch to first 90 days
Dikochi
Fixed broken ad accounts, shopping feeds, and tracking that were holding the business back. Built the retention engine from scratch. 92% order increase · 20% of revenue from email.
Rosa & Blue
Strategy and hands on execution across paid media, brand awareness, and conversion for a premium babywear brand in the UK market. Significant uplift in online engagement and sales conversions within the engagement period.
Bex Beauty
Paid acquisition was generating traffic but average order value was low and repeat purchase rate was flat. Conversion architecture rebuild and email flow activation improved AOV and started building a returning customer base.
Kula Recovery
GHM helped establish Kula Recovery as the leading cold plunge brand in the MENA region through paid acquisition, conversion optimisation, and email retention flows built around a high consideration purchase journey.